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For all things kids’ toys, NZ specialty retailer Toys101 offers a huge range of the best toys for kids. At Toys101, we believe that play leads to endless potential. It’s a chance to learn, grow, and explore the world. We specialise in bringing fun and enjoyment to all customers and children of every age – including those who are still kids at heart!

Our team in Cambridge has transformed our humble beginnings collecting toys for kids into a fully-fledged, national online business. We ship nationwide, even to the Outer Islands. Toys101 is excited about what we offer the NZ toy scene – expert and flexible service, product expertise, and a simple love for fun. 

Being a fully online toy store also means you also get the best deals available as we keep overheads low. This means our carefully selected range of home toys for kids and new collection releases are set at competitive prices for world-class brands.

Take a browse through our range of New Zealand toys online – it’s never been more convenient.

Toys for Kids

If you’re wondering about where to buy toys online, Toys101 offers quality toys, games and activities covering categories from preschool toys, soft toys, educational toys, to everything you need for outdoor adventures. We’ve searched the world over for big international toy brands, such as LEGO, Hasbro, and Mattel and offer at least 25 current and classic LEGO collections.

Whether it’s STEAM toys for the tech whizz kids in your life, home toys for kids who like to play house or swim accessories for outdoor fun, we like to think we have something for every child or toy lover.


Buy Toys Online

Keep the kids busy and entertained through our online toy store products. Our customers get speedy delivery and the best prices available with our low overhead prices. We’re passionate about providing the tools for experiences that mean the world to children and their caregivers alike.


Where to buy kids’ toys online?

If you’re wondering about where to buy toys online, Toys101 offers easy online ordering and free shipping on orders over $100. If you’re unsure of the process of ordering toys, you can also give us a call at (+64) 07 823 2334. Or ask our friendly team for advice at or through our media accounts. Our collections are constantly being updated, so check online to see what’s new.