In search of a new LEGO set or LEGO figures to add to your collection? Established in the 1930s, LEGO’s ultimate purpose is to inspire and encourage children to think creatively, reason systematically and release their potential to shape the future. A classic favorite amongst kids and grown ups, Toys101 is your one-stop-shop for all things LEGO. Build an empire or recreate your favorite movie scenes with LEGO. Let your imagination flow with LEGO at Toys101.