From humble beginnings collecting toys to business degrees turning a lifelong dream to reality, we were able to give life to Toys101.

Toys101 are a team of toy lovers who have a passion for great, fun toys and wish to spread our passion with those around us.

We aim to have the best quality products available and a large range of products for children of all ages – including those who are still kids at heart.

From STEAM toys to building blocks and outdoor fun we have it all!

Based in Cambridge, New Zealand, we chose to have a web based store to keep overheads low meaning you the customer gets a great opportunity to get the best prices available.